Click on one of the people below to find out more information.

  • Marty Babineau
    General Manager
    (978) 582-4911

    Marty Babineau has been with North End since 2005 and comes with over 25 years experience in the automotive world. When not at the dealership, Marty spends time with his dog Adam, and his friends and family. Marty feels being involved in the local community through scholarships, grants, and hosting events at the dealership to make sure North End is giving back to Lunenburg and the surrounding areas. Following all of the Boston Sports teams Marty has a knack for all sports, and would be happy to give you his prediction on any of the games and players he is currently following.

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  • Jason Cote
    Manager
    (978)785-5130


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  • Mike Pinto
    Sales Manager
    (978) 785-5131


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  • Scott Arciprete
    Sales Manager
    978-785-5123


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  • The Office Staff
    (978) 582-4911

    The office staff is here 6 days a week keeping the store running. They have a combined 30 years of service here at North End. The office handles all accounting as well as the registration and new plates of all sold vehicles. Standing from left to right we have Dianne Truax, Michelle Cormier, and Jaymi Edwards. Sitting from left to right are Marisa Spagnuolo and office manager Lauren Geanacopulos.

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  • Collette Marceau
    Finance Manager
    978-785-5116


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  • Mark Atkinson
    Client Specialist
    (978) 785-5127

    Mark Atkinson is a lifelong resident of Fitchburg and comes to North End after years of success in the restaurant business and running a Staples store. He lives in Fitchburg with his wife and 2 sons.

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  • Bryan Johnston
    Client Specialist
    (978) 785-5125


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  • Alex Maillet
    Client Specialist
    978-785-5139


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  • Rob Newton
    Service Manager
    (978) 785-5135


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  • Alicia Trombley
    Service Adviser
    978-785-5118


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  • Scott Boudreau
    Service Adviser
    (978)785-5119


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  • Zach Shepard
    Parts Manager
    (978) 785-5121


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